Privacy Policy

Who are we?

Francis Machine Solutions was founded in 2001 by father and son, Terry and Richard Francis after many years experience in the industry to give a fresh approach to the supply of amusement and gaming machines to the licensed trade. We are based in Stourport on Severn, Worcestershire which is in the heart of the UK, not far from The Midlands and Birmingham city centre. We cover the areas spreading North, East, South and West from Stoke, Nottingham, Bristol and Wales.

Use of ‘cookies’

Like many other websites, the Francis Machines Solutions website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your country preference. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit our full cookies policy. Turning cookies off may result in a loss of functionality when using our website.

Main Cookies used on our site

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.

The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

For more information on Google Analytic’s privacy policy visit here –

Google Maps

These are Google Maps third party cookies, which are unique identifiers to allow traffic analysis to Google Maps.


Francis Machine Solutions Limited (FMS) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it. We have published this notice to help you understand:

  • How and why FMS collects information from you;
  • Who we share your information with, why, and on what basis;
  • What your rights are

If we make any changes to this policy we will update it on our website, therefore please check this page for any updates. Please refer to the bottom of this page to see when it was last updated.

FMS is what is known as the ‘data controller’ of the personal data you provide us with, and in this notice we will sometimes refer to ourselves as ‘us’ or ‘we’.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Francis Machine Solutions Ltd, Unit 23, Wilden Industrial Estate, Stourport-on-Severn, Worcestershire, DY13 9JY. Alternatively, you can telephone 01299 877759

How do we collect information from you?

We obtain information about you when you use our website, for example, when you complete the contact form or engage with other forms within our site. We will also collect information that you chose to give us when you enter a sales agreement with us.

What type of information is collected from you?

When you fill in our contact form, you are agreeing for us to store the information you give us, which is your name and email address. When you enter a sales contract with us, we will ask for further details, which are your address and phone number. If you enter a direct debit agreement with us, you will complete a direct debit mandate form, from this we will store your payment details securely. If you ask us to complete your Machine Games Duty (MGD) return, we will require your address and your MGD number. When you pay for a purchase via credit/debit card, your payment details are collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below under ‘Who has access to your information?’

In order to undertake website personalisation, we will also gather information about the devices you use to access our sites (desktop and mobile), and this may include IP address. For further information on our use of cookies and tracking, please see our ‘Use of cookies’ notice.

How is your information used?

The Data Protection Act 2018 says that we are only allowed to use and share your personal data when we have a proper reason to do so. These reasons are:

  • Consent – where you agree to us using your information in this way e.g. for storing your email address for invoicing purposes.
  • Contract – your personal information is processed in order to fulfil a contractual arrangement e.g. your address for delivery of machines.
  • Legal Obligation – where there is statutory or other legal requirement to share your information e.g. when we have to share your information for law enforcement purposes.
  • Legitimate Interests – when FMS has interests in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to share your name and address with certain third parties such as delivery drivers.

We may use your information to:

  • Contact you regarding queries raised in the contact form;
  • Progress an order you have submitted and send you information directly related to this;
  • Carry out our obligations arising from any contracts entered into by you and us;
  • Seek your views or comments on the services we provide;
  • Notify you of changes to our services;
  • Send you communications which you have requested and that may be of interest to you.
  •  These may include information about  campaigns, appeals, other fundraising activities, promotions of our associated companies goods and services;
  • Process a job application.

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf:

We may pass your information to our third party service providers, agent’s subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf.

However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the company for them to use for their own purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

When you are using our secure store pages, your payments are processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do want to receive direct marketing communications from us about our exciting products and services, then you can tick the relevant box on the contact form.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.

You can change your marketing preferences at any time by completing the opt out form here contacting us by email: or telephone on 01299 877759.

Your rights

The accuracy of your information is important to us. You have the right to request a copy of the information we hold about you so that you can ensure its accuracy. You can do this by contacting us by email: or telephone on 01299 877759

If you wish to remove your details completely, please do this by contacting us by email: or telephone on 01299 877759. Alternatively you can write to us at Francis Machine Solutions Ltd, Unit 23, Wilden Industrial Estate, Stourport-on-Severn, Worcestershire, DY13 9JY.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated on 18th May 2018.